IANY

Irrigation Association of New York

Irrigation NE!

– Posted in: Industry News

REGISTER NOW!  Feb. 22-26, 2021 We wanted to let our members know about an upcoming industry event. IrriTech Training we will be hosting Irrigation NE! virtual event Feb. 22-26. Please consider attending! VIRTUAL EXPO Access to the latest products and technologies to enhance your business and connect with local manufacturers' sales representatives and distributors in

2020 National Show Cancellation

– Posted in: Industry News

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Recommendations for Fertilizer Nitrogen Applications on Residential and Commercial Turfgrass

– Posted in: Industry News

Recommendation: All equipment used to spread fertilizer should be calibrated to a single application rate of a maximum of 0.6 pounds of total nitrogen per 1,000 square feet at least once annually or each time fertilizer products are changed. Rationale: Spreaders must be properly calibrated if they are to deliver fertilizers to the turf at

Directors

– Posted in: Uncategorized

Mike Dwyer, CIC, Hot Water Aplenty Steven E. Stempler, CIC, Five Town Sprinkler Service Tom Tracey, CIC, CID, CLIA, Dimension 2 Associates Paul Urzagaste, SiteOne Landscape Supply

Proven Water Saving Solutions for Residential and Commercial Customers

– Posted in: Consumer News Industry News

While water conservation continues to be top of mind in the drought-stricken West, responsible water use is an issue that everyone needs to think about, regardless of geographical location. Our industry can take action today to preserve the enjoyment of the outdoors for tomorrow. It will take a partnership of manufacturers and irrigation professionals to

Past Presidents

– Posted in: Uncategorized

R.B. Boyle, RB Irrigation Marty Klein, RB Irrigation Geoff Lambert, Sprinkl-Rite Irrigation Jan Oberfield, Dimension 2 Associates Dennis Realmuto, CID, CIC, CLIA, Professional Irrigation  Rich Silverman, CIC, Rain Rich Sprinklers Tom Tracey, CIC, CID, CLIA, Dimension  2 Associates        

Advertising More Effectively on Google

– Posted in: Industry News

Way back in 2010, I wrote one of the irrigation industry’s first how-to guides for Google pay-per-click advertising. I didn’t predict then that it would become such an important advertising tool! A huge number of companies, including your competitors, have tapped into the incredible benefits of paid search. If you’re not familiar with pay-per-click, a

Facebook Advertising for Small Business

– Posted in: Industry News

Many small-business owners have discovered the benefits of on-line Facebook advertising to reach new customers. If you have mastered pay-per-click advertising and are looking for other venues to promote your small business on-line, consider a targeted advertising program on Facebook. Like pay-per-click, it’s easy to make mistakes in configuring a Facebook ad program. The better

Water Saving Tips for Your Irrigation System

– Posted in: Consumer News

Studies Show That Many Irrigation Systems Can Waste 50% of the water used on the landscape. Here are some water saving tips for reducing that waste: Install a functional rain sensor The rain sensor must be installed in a location to receive the maximum amount of rainfall. It cannot be installed 5 feet off the ground, under an overhang

Smart Irrigation Controllers – Are they right for you?

– Posted in: Consumer News Industry News

Smart irrigation controllers have been around for a while, and they can greatly reduce water bills and consumption by responding to changes in the weather automatically. Recently, there has been a proliferation of different types, from models with historical weather information to controllers that communicate wirelessly to a weather sensor installed on site, all the

Marketing to Attract Quality Employees

– Posted in: Industry News

“I don’t need more work. I need more employees to help me get it all done.” That’s a quote I am hearing more often from business owners who are enjoying the industry rebound. Despite an unemployment rate stuck around 6 percent, companies in our industry are struggling to fill critical jobs. Candidates who can make

Rain Sensors – Getting the word out

– Posted in: Industry News

It was a simple Facebook post. A photo – something those of us who are on social media are used to – but it wasn’t a “selfie.” It was a depiction of a problem those in the installed-irrigation industry are all too familiar with, and one that people who aren’t in the industry too often

Cross Selling – How to?

– Posted in: Industry News

Many irrigation contractors now offer a multiple services: fertilization, irrigation, landscape lighting, decorative water features, retaining walls, yard drainage and even driveway seal-coating. The challenge is how to market all of these different services to their maximum potential. Consider cross selling. For the multiple-service contractor, the fastest way to grow sales and profitability is to

Upselling – How good are you at it ?

– Posted in: Industry News

Every good salesperson knows the importance of up selling; helping the customers decide to buy an extra service or an up-grade that adds to the total purchase. Why do many skip this critical step, upselling? Faced with skeptical and budget-conscious customers, it’s tough for some salespeople to get motivated to do the extra work that

Google Local – Putting it to Work for You

– Posted in: Industry News

Where is the nearest Starbucks? What time does the office-supply store close? Where can I buy a handle for Moen faucet? These are all questions being commonly answered by Google Local, which combines the power of Google Map technology with up-to-date profiles of local businesses. Every business that sells products or services needs to have

The Irrigation Economy

– Posted in: Industry News

Back in March, I had the pleasure of speaking at the IANY spring general meeting. One of the topics I touched on was the state of the Long Island economy and its potential impact on the upcoming irrigation season. What I think is important is we can’t compare many current aspects of the irrigation economy

Time to Take a Serious Look at Social Media Marketing?

– Posted in: Industry News

Everyone seems to be talking about social media. Is it the right fit for green-industry companies? Will it help you solve your social media marketing challenges? What are the right ways and the wrong ways to become involved? There are a lot of misperceptions, misunderstandings and misguided efforts. In working with industry firms, I’ve seen

Email Marketing: Smart, Economical, Effective

– Posted in: Industry News

Many contractors are discovering a budget-friendly new marketing tool to share ideas with their customers and prospects: email marketing. You’ve probably received email newsletters or promotions from merchants, banks or non-profit organizations. They’re easily differentiated from regular e-mails because they typically contain graphics as well as text. Done correctly, email marketing is an effective and

Good Customer Service By Randi Busse

– Posted in: Industry News

Although this story is about good customer service at a restaurant that I recently had with food, there are many takeaways that can be applied to the irrigation industry. I am in love! Shhh, don't tell my boyfriend. I'm in love with Seasons 52, a new restaurant that recently opened in Garden City.  “How can

Increase Sales – What to Do in a Tough Market

– Posted in: Industry News

Now it’s time to prime the pump and get customers flowing in the door again. For many companies, the only path to profitability is to increase sales. There’s nothing more to cut. So where are you going to get increased sales if you don’t market yourself? One contractor put it succinctly: "You can't cut your

Economy-Get Ahead in 2010 by Jeff Carowitz

– Posted in: Industry News

So we’ve put the wraps on an incredibly difficult economy this year for our industry, and now we must start thinking about how we can dig out of this economic morass and get back on the growth path. In the last year, I’ve watched companies lose their marketing nerve, implement “death by a thousand cuts” to

Winterization Basics by Rod Waller Rain Bird Corporation

– Posted in: Industry News

In New York's freezing climate, it is necessary to shut down or "winterize" customers' sprinkler systems to prevent damage. Special attention should be given to removing water from the backflow preventor, pipes, valves and sprinklers. Contractors must keep in mind that manual-only, gravity-fed drain methods may produce poor results and remote-control valves cannot be manually

Turn Ons for Today’s Irrigation Systems

– Posted in: Industry News

More than just opening a valve, Art Elmers, CIC, CID, CLIA Netafim USA. Even though snow still surrounds us, we know that one of the busiest times of any irrigation contractor's year is just around the corner for turn ons. As soon as warmer weather and buds on the trees arrive, phone calls from anxious

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