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Irrigation Association of New York

Industry News

Advertising More Effectively on Google

Way back in 2010, I wrote one of the irrigation industry’s first how-to guides for Google pay-per-click advertising. I didn’t predict then that it would become such an important advertising ...

Cross Selling – How to?

Many irrigation contractors now offer a multiple services: fertilization, irrigation, landscape lighting, decorative water features, retaining walls, yard drainage and even driveway seal-coating. The challenge is how to market all ...

Email Marketing: Smart, Economical, Effective

Many contractors are discovering a budget-friendly new marketing tool to share ideas with their customers and prospects: email marketing. You’ve probably received email newsletters or promotions from merchants, banks or ...

Facebook Advertising for Small Business

Many small-business owners have discovered the benefits of on-line Facebook advertising to reach new customers. If you have mastered pay-per-click advertising and are looking for other venues to promote your ...

Good Customer Service By Randi Busse

Although this story is about good customer service at a restaurant that I recently had with food, there are many takeaways that can be applied to the irrigation industry. I ...

The Irrigation Economy

Back in March, I had the pleasure of speaking at the IANY spring general meeting. One of the topics I touched on was the state of the Long Island economy ...