Long Island water districts ask homeowners to install smart technology systems to help conserve water. Check out the Long Island Water Conference and IANY's Mike Dwyer discuss smart technologies and ...
Industry News
Irrigation NE!
REGISTER NOW! Feb. 22-26, 2021 We wanted to let our members know about an upcoming industry event. IrriTech Training we will be hosting Irrigation NE! virtual event Feb. 22-26. Please ...
2020 National Show Cancellation
Tadacip in Australia with no prescription Midway of these traditional components have been developed as case histories, with few psychosocial studies performed to firmly peel the potential for and blood ...
Recommendations for Fertilizer Nitrogen Applications on Residential and Commercial Turfgrass
Recommendation: All equipment used to spread fertilizer should be calibrated to a single application rate of a maximum of 0.6 pounds of total nitrogen per 1,000 square feet at least ...
Long Island Water – Where does it come from?
The Long Island water that comes out of our faucets originates far below the earth’s surface, in deep interconnected underground layers of sand, gravel and silt called aquifers. The water ...
Proven Water Saving Solutions for Residential and Commercial Customers
While water conservation continues to be top of mind in the drought-stricken West, responsible water use is an issue that everyone needs to think about, regardless of geographical location. Our ...
Advertising More Effectively on Google
Way back in 2010, I wrote one of the irrigation industry’s first how-to guides for Google pay-per-click advertising. I didn’t predict then that it would become such an important advertising ...
Water Sustainability – It starts with your lawn
As we enter the doldrums of winter, the thoughts of green lawns and lush landscaping are just a memory at this time. This now provides water suppliers much need time ...
Long Island’s Groundwater – Understanding the Water Below
If you are in a water-related business on Long Island, there is a lot you should know about groundwater. Here is a thumbnail overview of key information about water use ...
Facebook Advertising for Small Business
Many small-business owners have discovered the benefits of on-line Facebook advertising to reach new customers. If you have mastered pay-per-click advertising and are looking for other venues to promote your ...
How to Decide Which Project Leads Deserve the Fastest Follow-Up
When business is good, you can have more job leads than you have time to work on them. In many contracting businesses, a full 40 percent of sales leads are ...
Smart Irrigation Controllers – Are they right for you?
Smart irrigation controllers have been around for a while, and they can greatly reduce water bills and consumption by responding to changes in the weather automatically. Recently, there has been ...
Marketing to Attract Quality Employees
“I don’t need more work. I need more employees to help me get it all done.” That’s a quote I am hearing more often from business owners who are enjoying ...
Rain Sensors – Getting the word out
It was a simple Facebook post. A photo – something those of us who are on social media are used to – but it wasn’t a “selfie.” It was a ...
Cross Selling – How to?
Many irrigation contractors now offer a multiple services: fertilization, irrigation, landscape lighting, decorative water features, retaining walls, yard drainage and even driveway seal-coating. The challenge is how to market all ...
What is the greatest thing an individual can do in life? By Robert “RB” Boyle
Help others! There is nothing more rewarding than giving of yourself to help someone else. The dividends that come from helping others are too numerous and intangible to list. The ...
Marketing – How about a fresh start for the new season?
Winter is a great time to take stock of where you’ve been and where you’re going with your marketing. It’s also a great time to resolve to improve. Need some ...
Installed Irrigation on Long Island – Fact Sheet
Do We Need Installed Irrigation on Long Island? As a suburban community, lawns, shrubbery and other kinds of floriculture increase the value of Long Island homes. Lawns, shrubbery and other ...
Upselling – How good are you at it ?
Every good salesperson knows the importance of up selling; helping the customers decide to buy an extra service or an up-grade that adds to the total purchase. Why do many ...
Why should you become an Irrigation Association member?
I am often been asked why I am active in the Irrigation Association and what the IA can do for a contractor. While I joined the IA many years ago, ...
Google Local – Putting it to Work for You
Where is the nearest Starbucks? What time does the office-supply store close? Where can I buy a handle for Moen faucet? These are all questions being commonly answered by Google ...
The Irrigation Economy
Back in March, I had the pleasure of speaking at the IANY spring general meeting. One of the topics I touched on was the state of the Long Island economy ...
Time to Take a Serious Look at Social Media Marketing?
Everyone seems to be talking about social media. Is it the right fit for green-industry companies? Will it help you solve your social media marketing challenges? What are the right ...
Email Marketing: Smart, Economical, Effective
Many contractors are discovering a budget-friendly new marketing tool to share ideas with their customers and prospects: email marketing. You’ve probably received email newsletters or promotions from merchants, banks or ...
Good Customer Service By Randi Busse
Although this story is about good customer service at a restaurant that I recently had with food, there are many takeaways that can be applied to the irrigation industry. I ...
The Intersection of Customer Service Avenue and Social Media Street
This intersection isn’t on any GPS system. For you old-timers, you won’t find it on a map either. Where you will find it is on the Internet. If you’re a ...
Increase Sales – What to Do in a Tough Market
Now it’s time to prime the pump and get customers flowing in the door again. For many companies, the only path to profitability is to increase sales. There’s nothing more ...
Economy-Get Ahead in 2010 by Jeff Carowitz
So we’ve put the wraps on an incredibly difficult economy this year for our industry, and now we must start thinking about how we can dig out of this economic morass ...
Winterization Basics by Rod Waller Rain Bird Corporation
In New York's freezing climate, it is necessary to shut down or "winterize" customers' sprinkler systems to prevent damage. Special attention should be given to removing water from the backflow ...
Enhance Your Business with Alliances and Diversification
I hate to be the one to bring this issue to the table, but reality has to, at some point in time, overtake optimism as the driving force in how ...
Markout is a Must! Tom Tracey, CIC, CID, CLIA Dimension II Associates
Are you sure you called for a markout before running that pipe? It happens all the time. You think, "it's a small job, just gotta run a couple of pipes." ...
Turn Ons for Today’s Irrigation Systems
More than just opening a valve, Art Elmers, CIC, CID, CLIA Netafim USA. Even though snow still surrounds us, we know that one of the busiest times of any irrigation ...
Sales -Selling Yourself First by Tom Armbruster, Hunter Irrigation
As a representative of a major manufacturer in this business, I am fortunate to meet many interesting people, and I see how many different companies go to market with the ...